Jens Daniel Frerichs
Top Executive · Retail & FMCG Transformation · Precision Commerce
AI Customer Interface · Commercial & Supply Chain Leadership
₽16bn
Revenue Scaled
20+
Years Experience
Top Executive · Retail & FMCG Transformation · Precision Commerce
AI Customer Interface · Commercial & Supply Chain Leadership
I am a dynamic executive with 20+ years of experience across retail, FMCG, wholesale, and supply chain transformation. I have led commercial, operational, and digital change agendas with a strong focus on growth, execution quality, and customer value.
My core approach is precision commerce: driving revenue and profitability through assortment accuracy, SKU discipline, higher rotation, and data-driven decision-making. I focus on profitable, scalable growth with stronger returns from every channel — offline, online, and agentic.
Today I am particularly focused on how AI is reshaping the customer interface in retail and FMCG — from internal process excellence to service models, personalization, and agent-driven commerce. My work sits at the intersection of strategy, operating model, and practical implementation.
Beyond executive management, I am active in industry thought leadership — a resident member of Retail Academy Russia, contributor to Future of Retail in Russia 2025–2030, guest lecturer at HSE and MGIMO, and speaker at WorldFood Moscow.
I work where business ideas either become real businesses — or quietly die in PowerPoint.
I help companies turn complexity into commercial progress. I step in when businesses need more than ideas: when they need someone who can structure decisions, challenge assumptions, align stakeholders, and move initiatives from concept to commercially viable reality.
My role often sits between owners, management, and execution teams. I help shape business models, pressure-test opportunities, build or refine operating concepts, and translate ambition into workable numbers, priorities, and action plans — connecting growth logic, economics, supply chain, commercial structure, digital leverage, and leadership execution.
New concepts that need commercial validation
Transformations requiring strategic clarity and operational grip
Retail & FMCG needing stronger category, pricing, or supply chain logic
Board situations needing independent judgment and hands-on understanding
Leadership gaps where someone must create structure, momentum, and decision quality
Improve pricing architecture, category logic, sourcing, and logistics to unlock commercial performance.
Support owners, boards, and leadership teams in high-impact decisions with independent business judgment.
Connect digital tools and AI with operational reality — not tech theater, but usable frameworks and realistic pilots.
Lead restructuring, scale-up, and transformation phases with operational realism — from boardroom intent to frontline execution.
Led commercial strategy, pricing, marketing, logistics, e-commerce, and IT across one of Russia's major B2B/B2C retailers. Delivered sustained transformation of margin architecture, digital infrastructure, and growth channels.
Built procurement and inbound logistics from scratch during Selgros's Russian expansion. Developed assortment strategy, supplier system, and regional scaling logic.
Contributed to strategic management, investment decisions, portfolio development, and operational performance at one of Russia's major HoReCa & retail food suppliers.
Active contributor to a strategic CEO- and owner-level industry think tank. Participated in foresight sessions, corporate training, and retail sector development initiatives.
Practice-oriented sessions on category management, assortment optimization, and AI in retail for academic audiences at two of Russia's leading universities.
Speaker, panelist, and moderator at WorldFood Moscow and other major industry events — supply chain strategy, procurement transformation, and retail innovation.
Led large-scale transformation of a major B2B/B2C retailer. Gross margin improvement, new categories, private label, e-commerce, ERP/BI/automation programs.
Supervisory board contribution to strategic restructuring and growth of one of Russia's largest HoReCa and retail food suppliers.
Led ERP and BI implementation. The ERP program was nominated for "1C Project of the Year 2022". IT vendor optimization and cost reduction.
Assumed expanded operational leadership during CEO absence. Cross-functional coordination, supply chain stabilization, digital acceleration under pressure.
Co-authored major industry foresight study on AI adoption in retail, shifting consumer behavior, and ecosystem strategies for the next decade.
Working at the intersection of retail strategy and AI adoption. Translates real retail needs into practical AI use cases, structures industry dialogue, conducts expert interviews. Keeps the initiative grounded in operational reality.
A consumer app concept built around real everyday needs of parents. Less about technology itself than about what strong leadership should do with technology: understand the customer, define the right solution, and bring clarity to execution. Demonstrates end-to-end product thinking — from user insight to implementation path.
Speaker, panelist, and moderator at WorldFood Moscow and other major industry events — supply chain transformation, procurement strategy, and retail innovation.
Featured on productivity, automation, AI, B2B growth, and executive leadership in Retail Academy's media channel.
Practice sessions connecting retail operations, AI, and category management with academic audiences at two leading Russian universities.
Participated in preparation and execution of Russia's first Retail Skills Championship.
Analytical research on AI adoption, consumer behavior, and ecosystem strategies reshaping the future of retail.
Strategic sessions, foresight research, and development initiatives in a CEO- and owner-level industry think tank.
An exploration of the forces that will define the coming world order — asking what remains stable when power shifts, institutions weaken, and old certainties fade.
The manuscript has been completed and sent out; publication and marketing discussions are underway.
Whether you're exploring executive leadership opportunities, board positions, advisory engagements, or speaking invitations — I'd be glad to hear from you.
